The importance of logos
Nike, McDonald's, Starbucks, Apple and Twitter - can you imagine their logos just by reading their company names? If you answered yes (and we bet you did), this is the ultimate goal that every business wants to achieve. Logos play a huge role in business; A good logo helps build your brand, from its personality to its purpose. Not only should a logo represent all that jazz, it should also connect with your ideal target audience through overall designs like colors, shapes, and more.
THE IMPORTANCE OF LOGOS
- BRAND RECOGNITION
Ideally, the logo should be easily recognizable at first glance. The goal is for your existing and potential customers to remember your logo when they see it on any medium - billboards, social media advertisements, T-shirts, etc. The best way to ensure your brand awareness is to keep your logo simple and make sure it doesn't compete with other logo designs. For example, avoid using the giant yellow letter in your logo, you don't want to compete with McDonald; s!
- REFLECTS THE PERSONALITY OF YOUR BRAND
A good logo should reflect your brand, its meaning, and what you sell or serve. Nike, for example, symbolizes the Greek goddess of victory, and their popular logo symbolizes the speed and agility a customer can experience wearing Nike shoes. Before creating a logo, it's important to sit down and really think about your business and your brand as a whole. If you had to describe your business as a shape or color, what would it be?
- CREATES A STRONG AND LOYAL FAN BASE
Consumers are loyal. If you really hit them, they will keep coming. Consumers trust other consumers, and if someone claims to have had a fantastic experience, chances are high that their friend will consider the company. Building a strong fan base also creates a small community within your company, making it almost like a club. It can also attract potential customers, as many people love the idea of being included.
There are a number of reasons why it's important to have a good logo! However, this does not make the process easier. Logo design takes a lot of brain power as you want to make sure that one symbol or design speaks to your brand, your industry, and your audience. Two heads are better than one ”is the perfect saying for this scenario. We suggest brainstorming ideas with someone (or a group) to gain multiple perspectives. Smart Outsourcing Solutions specializes in branding and logo creation in Tashkent. Working with a team of professionals can really help move the process forward quickly and with less stress.