Give to your buyers the chance to look for the products which are interesting to them. If the search string on your website prompts interesting goods to the buyers, then having got on pages which are urgent to their interests, they will more likely make a purchase. Don't forget to select seasonal and special offers also.

It is possible to increase the number of sales displaying goods which are similar or supplementing goods that are bought by the user. By using this method it is possible to increase the time spent and the expenses of each user in your website. You show not just accidental goods, but you give the buyer a product which he has already showed interest.

Allow the buyers to have the feeling of personalized purchase! Give them the opportunity to look for the necessary types of goods, by sorting them by price, popularity, the vendor etc. One more important function is the “Look At All Goods” button. Because the infinite clicking the “Following page” button irritates many buyers.

It is very important to add the detailed description of every goods, especially explicitly describe the most important characteristics, in a clear and literate form. If the buyer does not find all information which is interesting to him, then he (buyer) can doubt further acquisition and as a result refuse the payment. If the goods of a certain color or the size ended in a warehouse, then the function of a subscription to new delivery of goods with these parameters will be the useful.

When the buyer adds goods to the cart for purchases, it is necessary to implement graphic change of an icon of a basket that he (buyer) knows about adding of goods in it. Occasionally users click "To add to cart" without intending to make purchase. Instead of just deleting these goods, it is possible to realize a reminder on email on incomplete purchase. It can help to make additional sales.

For successful E-Commerce the set of delivery terms is important to use. Different buyers may want different delivery systems- some are ready to pay in addition for fast delivery, and some buyers are longer ready to wait only for minimizing the expenses. Payment of the issued request for purchase are a stressful process for the buyer. Therefore it is expedient to display delivery cost before this process that the buyer was ready to a total amount.

Clicking the “Confirm Payment” button can be extremely stressful process for many buyers. You can calm slightly them concern, displaying payment data not only on the page of payment, but also having sent payment details on email.

Design, that is pleasant for users, - Make the design of the website simple and clear. Give to buyer the chance to understand in what section of the website they are now. For this purpose, you can implement on the website the function of page-by-page navigation and a dropdown menu. Pay attention that the basket in your Online Store is visible at any stage of purchase. It will allow your buyer to make the purchases easily on your website. Make your website clear, do not place a lot of information on a small segment of the website.

The branded design - In a case of choosing the color, creation of a layout or a style choosing of the future website adhere to canons of your brand that your users will begin to recognize you in each dash. For instance, by using different colors for the “Order” button in different parts of your website, you will reduce the number of sales because of an inconstancy in design which is subconsciously felt by the buyer.

The strong appeals to action - Each page of your website where key action from the visitor is required has to urge him to make action correct and necessary for you. There are good appeals to action like: "To add to Cart", "Authorization" or the most necessary "To confirm payment". The main thing not to go too far! For each page it is better to have one principal appeal to action (Call-to-Action).