Meta keywords: is it worth using them?
Many of us wonder: is it worth using Meta keywords at all and are they useful for promoting a website? In this article, we will figure out whether to use them or not.
What are meta keywords? By using Meta keywords (a parameter of the <meta> tag), you can provide search engines with more information about the page's content. Google does not use meta keywords in its ranking algorithm. Therefore, you don't need to use them on your website to rank in Google.
Some use Meta keywords for competitor research to determine which keywords they are trying to optimize for. But we believe that this should not be done, because:
- Now most sites don't use keyword meta tags, and some sites even include unwanted or irrelevant keywords in their meta tag fields. It is better to use professional tools for researching competitors, such as Semrush. Just connect your competitor's website or a specific page to the tool and click "Search".
But the Meta tag is not important in terms of search engine rankings. So you better focus on other tags. For example, title tags and meta description tags (which are known to have a direct or indirect effect on SEO).
A Meta Description appears as a descriptive snippet of your page in search results. Google does not always display the meta description provided in the HTML code. Sometimes it overrides and creates a description that it thinks users will find more appropriate for the query they're looking for. But writing a compelling meta description can improve your CTR.
Here are some things to consider when creating meta descriptions:
- Keep your meta description under 120 characters - Google tends to truncate meta descriptions that are over 120 characters or so.
- Include a keyword - Google bolds words and phrases that match the search term in the meta description.
- Write something clickable. Summarize the content of the page accurately.
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