Google Ads vs Facebook Ads Manager
Google Ads and Facebook Ads Manager are two of OG online advertising platforms. Which platform is more effective - we will figure it out in the article.
Google Ads is known for its huge global reach through its channels and affiliate network. There are many advertising options on the platform to help you reach interested consumers. And Facebook ads are for those who want to reach browsers where they communicate - on social networks. It is known for its extensive targeting options and abundance of user data.
Google is the first place people go before making a purchase decision. At the time of writing, Google averages over 105,000 search queries per second. Therefore, our company, in turn, carries out effective advertising in Tashkent for your business.
Google technology does the hard work of improving the creation, running and monitoring of ads for you. Smart campaigns help you choose the best and most relevant keywords; while smart bidding maximizes your return on ad spend (ROAS).
In the meantime, Facebook has a huge social reach. There are about 2.93 billion monthly active users worldwide. And given that Facebook is a social media platform, here you get access to a different kind of advertising. It is more creative and authentic environment. The audience is huge, but Facebook Ads has the ability to accurately target users based on their demographics and interests. Facebook ads are better suited for targeted audiences and regular browsers who want to discover something new.
The advertising platform you choose largely depends on your goals, audience, and budget. Google Ads is the more expensive option. But it still makes sense for companies with high-value products that want to convert. On the other hand, Facebook ads are more about getting attention with creative ads and spreading the word about your products or services.
But what is stopping you from combining the two platforms as part of your advertising strategy? Our company, as one of the best advertising agencies in Tashkent, will help you properly promote your business on both platforms.
