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Why the design of packing is necessary

We at SOS are ready to accompany customers from the launch point to the fullPromotion of their project.The web sites developed by us, not only look likeBeautiful, but also working for the benefit of our customers.
Why the design of packing is necessary
Business growth
To be distinguished on the shelf
What will give rebranding

Packaging is what the consumer will pay attention to. The beautiful and bright design of the packaging is able to attract all eyes and force the consumer to study the goods. Undoubtedly, it is very important for each enterprise and the company producing goods to choose the right strategy for packaging development. An ideally chosen concept and unique design can influence the promotion and recognition of the product.

I WANT THIS

Obviously, without a beautiful and attractive design of packaging it is rather difficult to sell goods. But many manufacturers ignore this fact and continue to produce goods in a terrible and substandard packaging.
Packaging does not have only a design function! Its main function is to attract a buyer who will prefer this product to thousands of other products from competitors. Original and unique packaging is a guarantee of sales and business growth.

I WANT THIS

Even if in all respects the goods are produced in the most qualitative, ordinary and unattractive designs, these goods will be difficult to sell. And packaging with a nice design, with all the necessary information about the product, will undoubtedly attract the attention of the potential buyer, the trust in the product of this company and the recognition of the company's brand will increase. Beautiful and bright packaging will force the customer to buy your products.

I WANT THIS

Rebranding is a new life for your brand, taking into account previous mistakes and advantages. With the help of rebranding, you can increase the loyalty of current customers and reach a wide audience of potential new customers. This will not only improve the appearance of your company, but will also strengthen its impact on the overall market.
An important advantage of rebranding is the process of branding your product, among hundreds of other similar competitors' products. In other words, your goods will be seen on the shelves of retail outlets and attract the buyer's attention.

I WANT THIS

Process of development of unique packing for your product

Developing of the concept of packing.

At first, it is very important to establish and understand the basic task of packaging. You need to ask questions such as: "What is the future product package?" And "What information will be displayed to the consumer?" Based on the characteristics of the product and the company producing these products, the marketing specialist will develop a preliminary model and strategy for implementing the ideas conceived along with designer.

Preparation of sketches of packing.

In the second stage begins packaging design. It requires special knowledge of people's behavior when choosing a product and the psychological characteristics of the perception of color and other parameters. Marketing specialists make different sketches, given the theory of color - contrast, shades and combinations. In the following, each proposal is considered and the most appropriate option is chosen.

Preliminary test start.

At the third stage, packaging testing and consumer response analysis are performed. At this stage, the main focus is on the study of the perception of buyers for the packaging of goods, its design, color palette, in addition, whether the product is remembered, its name in the minds of buyers

And at last

After successful testing of the packaging, a new successful product will appear on the shelves of stores!

PACKAGING DESIGN PORTFOLIO

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Ready to discuss Your project?

We at SOS are ready to accompany customers from the launch point to the fullPromotion of their project.The web sites developed by us, not only look likeBeautiful, but also working for the benefit of our customers.