About the Project

SOS Group is a software and IT solutions company developing comprehensive products and IT systems for the public sector, international organizations, and large businesses.

We are looking for an experienced Targeting Specialist / Performance Marketer to strengthen the social media presence of our product brands, improve advertising return on investment (ROMI/ROAS), and generate a consistent flow of qualified leads.

Key Responsibilities

• Launch, manage, and scale targeted advertising campaigns across Meta Ads (Facebook and Instagram), LinkedIn, and other social media platforms.

• Develop tailored media plans, advertising strategies, and campaign hypotheses for each project.

• Conduct in-depth target audience research and segmentation, set up retargeting campaigns, and work with Lookalike Audiences.

• Prepare clear and detailed creative briefs for designers and content creators to produce advertising assets, including images and videos.

• Conduct regular A/B tests, identify campaign weaknesses, and optimize CPL (Cost Per Lead) and CPA (Cost Per Acquisition/Action).

• Properly configure Meta Pixel, Conversion API, and UTM parameters, and integrate tracking with web analytics tools such as Google Analytics.

• Prepare weekly and monthly analytical reports on campaign performance and present the results to management.

Requirements

• At least 1.5–2 years of hands-on experience as a Targeting Specialist or Performance Marketer.

• A portfolio of successfully executed advertising campaigns and case studies. Experience managing large advertising budgets is an advantage.

• Proficiency in Meta Ads Manager and Meta Business Manager.

• Strong analytical thinking and the ability to work with performance metrics, sales funnels, and campaign data.

• Knowledge of Uzbek and Russian will be an advantage.

What We Offer

• The opportunity to work on large-scale projects with national and international reach.

• Continuous professional development and hands-on experience with modern marketing tools.

• Competitive salary, timely payments, and a performance-based bonus system.

• A modern office in central Tashkent and a friendly IT/Marketing team.