Visual Identity & Design
Developed a unified premium feed aesthetic, layout templates, and Stories design style
Optima Glass SMM Project
Comprehensive SMM & Lead Generation for a Glass Systems Brand
Created a premium visual identity for Optima Glass, conducted on-site photo/video production, and launched targeted advertising campaigns to drive consistent client leads
About project
Glass structures and cabins
Optima Glass specializes in the manufacturing and installation of custom shower cabins, glass partitions, and designer mirrors. Our main goal was to strategically build the brand's social media presence and generate a steady stream of incoming leads.
We built a unified premium visual identity, conducted on-site photo and video shoots at completed installation sites, and launched targeted ad campaigns. A tailored content strategy focusing on quality craftsmanship and modern interior solutions helped scale brand visibility and drive sales growth. Additionally, we implemented active community management to turn incoming direct inquiries into scheduled client consultations. Highlighting real project transformations through video content significantly increased overall user engagement and trust. Ultimately, this integrated approach solidified Optima Glass as a leading provider of premium glass systems in the market.
- Years of experience
- 10+
- Clients
- 100+
- Successful projects
- 150+
Industries
Services provided within the project
Strategy
Developed monthly media plans and content rubrics based on target audience analysis
Design
Created a unique premium visual identity and design concept for the Instagram feed
Production
Conducted professional on-site photo and video shoots of glass installations
Targeting
Launched ad campaigns to attract targeted prospects and generate direct sales leads
Copywriting
Crafted engaging captions and Reels scripts highlighting key product advantages
Community
Provided prompt response management in Direct to convert inquiries into measurement appointments
Completed Works
A comprehensive SMM and visual positioning strategy was implemented for Optima Glass. The project focused on creating premium content, showcasing completed projects, and attracting the target audience. All activities were based on market, competitor, and customer needs analysis.
Our team covered every stage, from visual strategy development and professional photo/video production to targeted advertising and community management. As a result, brand awareness increased, customer trust on Instagram strengthened, and a consistent flow of quality leads was established. The content strategy also highlighted product features and design solutions, reinforcing the brand’s premium image.
Photo & Video Production
Conducted professional on-site shoots showcasing completed glass partitions and shower cabins.
Reels Scripting & Video Editing
Produced dynamic Reels videos to boost organic reach and highlight key product benefits
Targeted Ads & Lead Generation
Launched targeted ad campaigns to acquire prospects and generate measurement booking leads
Community & Direct Handling
Managed fast Direct responses and comment interactions to convert leads into sales inquiries
Analytics & Ad Optimization
Continuously analyzed ad metrics to optimize overall ROI and systematically reduce cost-per-lead
Work Stages
- 1
Developed an SMM strategy based on market research
- 2
Created a unique visual style for social media
- 3
Conducted professional photo and video shoots on location
- 4
Launched targeted ad campaigns and analyzed performance metrics
LET'S BUILD SOMETHING
EXTRAORDINARY TOGETHER
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Contacts
- info@sos.uz
- +998 93 505 45 05
- 18 Timur Malik Street, Tashkent
- Mon – Fri: 09:30 – 18:30