Construction Company SEO Case Study

TAN GROUP Website SEO Promotion

SEO optimization case study for the official website of TAN GROUP construction company in Google and Yandex

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About project

TAN GROUP SEO Promotion

TAN GROUP is a leading construction company specializing in the construction of commercial and industrial facilities. As part of the project, comprehensive SEO optimization work was carried out to increase the website's visibility in search engines and boost the targeted customer flow. A complete semantic core was formed for construction, design, and building erection directions, a deep technical audit was conducted, and mobile adaptability was improved. Integration with Google Analytics 4 was established, significantly increasing site indexing. As a result, leading positions were secured in Google and Yandex for targeted commercial queries, while organic traffic and the number of quality leads are growing steadily. Furthermore, the achieved high performance significantly strengthened the company's market position. These successful steps will open up even broader opportunities in the future. Ensuring sustainable growth for all upcoming business ventures.

Years of experience
10+
Clients
100+
Successful projects
150+
TAN GROUP SEO Promotion
Services

Services provided within the project

Semantics

Comprehensive semantic core developed for commercial and industrial construction queries

Semantics

Audit

Fixed indexing errors while optimizing page speed and mobile responsiveness

Audit

Content

Created unique meta tags and structured content for construction service pages

Content

Analytics

Configured Google Analytics 4 and Yandex Metrica to track conversions and leads

Analytics

Traffic

Secured TOP-10 rankings for target construction queries, boosting organic search traffic

Maps

Optimized Google Maps and Yandex Maps profiles to drive local business inquiries

Completed works

Key SEO and technical optimization works executed for TAN GROUP project.

Audit

Conducted deep technical site audit while improving page loading speed and mobile responsiveness

Semantics

Collected extensive semantic core covering commercial and industrial construction subspecialties

Microdata

Integrated Schema.org microdata to generate rich and engaging snippets in search results

Integration

Configured Google Analytics 4 and Yandex Metrica integrations for accurate conversion tracking

Maps

Fully optimized Google Maps and Yandex Maps profiles to boost regional client inquiries

Monitoring

Ongoing monitoring of search rankings and organic traffic ensures consistent performance growth.

Work stages

  1. 1

    Conducted technical audit, resolved indexing errors, and optimized page loading speed

  2. 2

    Built an expanded semantic core and site structure across construction categories

  3. 3

    Updated meta tags, integrated Schema.org microdata, and configured GA4 analytics

  4. 4

    Optimized Maps profiles, securing TOP-10 search rankings and organic traffic growth

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